Privacy Policy

1. Introduction

Best Suitcase Australia ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.bestsuitcase.com.au (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter
• Fill out a contact form
• Participate in surveys or promotions
• Engage with our interactive tools (such as the suitcase recommendation quiz)

This information may include your name, email address, and any other information you choose to provide.

2.2 Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on those pages
• Referring website addresses
• Geographic location (country level)

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our website
• Improve, personalise, and expand our website
• Send you newsletters and marketing communications (with your consent)
• Respond to your inquiries and provide customer support
• Analyse usage patterns to improve user experience
• Prevent fraudulent activity and ensure security

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

4.1 Types of Cookies We Use

• Essential Cookies: Required for the operation of our Site
• Analytics Cookies: Help us understand how visitors interact with our Site
• Advertising Cookies: Used to deliver relevant advertisements

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

5. Third-Party Services

5.1 Amazon Associates Programme

Best Suitcase Australia is a participant in the Amazon Services LLC Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au. When you click on Amazon links on our Site, Amazon may use cookies to track your activity and provide us with commission on qualifying purchases.

5.2 Analytics Services

We may use third-party analytics services such as Google Analytics to help analyse how users use the Site. These services use cookies to collect information about your use of the Site, which is transmitted to and stored by the service provider.

6. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal requirements)
• Opt out of marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

8. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can delete such information.

9. Links to Other Websites

Our Site may contain links to other websites that are not operated by us (including Amazon Australia). We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: hello@bestsuitcase.com.au
• Through our Contact Form